WINNING ROOTS

The term “grass roots” refers to the ground level and mainly refers to social activism.  Those who work at the ground level in endeavors like communications, social issues, and business work to get their messages to people at the most attainable levels possible.  People used a “grass roots” approach when they did not have cost-effective access to people.  Today, we can look back and see that people have won by focusing on the ground level. That is part of our approach as we demonstrate empowerment.